Rowman and Littlefield International

Willing Collaborators

Foreign Partners in Chinese Media

Edited by Michael Keane, Brian Yecies, and Dr. Terry Flew

Part of the series Media, Culture and Communication in Asia-Pacific Societies

Publication Date: Apr 2018

Pages 270

Hardback 9781786604248
£90.00 €126.00 $135.00
Ebook - PDF 9781786604262
£29.99 €39.99 $43.99
In recent years, many media producers, screenwriters, technicians and investors from the Asia-Pacific region have been attracted to projects in the People's Republic of China. The Chinese state’s recent willingness to consider collaboration with foreign partners is a major factor that is enticing and supporting a range of new ventures. Projects, often with a lighter commercial entertainment feel, compared with the propaganda-oriented content of the past, are multiplying. With this surge in production and the availability of resources and locations, creative talent is moving to the Mainland from South Korea, Hong Kong, Taiwan and Japan. This volume examines this phenomenon, looking at examples from film, documentary, television, animation and games.
Acknowledgments / Introduction: Willing Collaborators, the Long Game, Michael Keane / 1 The New International Division of Cultural Labor, Global Media Studies, and the Cultural Rise of China, Terry Flew / 2 Collaborators, Mediators, and Processes: Film Co-production in China, Weiying Peng / 3 The New Geography of the Global Blockbuster: Wanda Scales Up, Michael Curtin / 4 The Will to Power: The BAT in and Beyond China, Michael Keane and Chunmeizi Su / 5 Two-Systems Differential: Informal Media and Decolonization in Hong Kong, Darrell William Davis / 6 Hong Kong Cinema: Reconnecting Its Southeast Asian Heritage, Peichi Chung / 7 Producing Nuanced Chinese Fantasy: A Case Study of Stephen Chow's Box Office Hit Mermaid, Hongchi Shiau and Brian Yecies / 8 China–Japan Crossover Comics: Localization, Re-localization, and Export, Anthony Fung / 9 Dreaming of Webtoons in China and the Next Korean Wave, Brian Yecies / 10 Japanese Cultural Adaptation, Formats, and Remaking in East Asia, Seiko Yasumoto / 11 Regionalizing Reality: The Rise of East Asian Collaborations in Television Production, Ju Oak Kim / 12 Localizing Korean Reality Shows in China: The Practice of Production and Censorship, Arjen Nauta / 13 Cross-Straits Online Collaboration : Multiple Publics and Intractable Institutions, Elaine Jing Zhao / 14 Pan-Asian Celebrity and Manufacturing Women’s Desires on East Asian Screens Big and Small, Tania Lim / 15 Creative Migration: Talent and Celebrity Movements to the Chinese Mainland, Danjing Joy Zhang and Michael Keane / Bibliography / Index / About the Editors and Contributors
From webtoons to popular blockbusters, Willing Collaborators offers an expansive and critical insight into the industrial workings of the dynamic and fast changing landscape of East Asian media production. The editors have assembled an impressive array of contributors to this volume, producing an essential study that elucidates exemplary moments in the ‘long game’ of collaborative East Asian media production and in particular the key role of China in this vibrant network.
Olivia Khoo, Associate Professor in Film and Screen Studies at Monash University
Charting the East Asian creative migration converging in China, Willing Collaborators: Foreign Partners in Chinese Media encompasses a range of audio-visual industries including film, television, animation and online video services. This lively new collection contributes to our further understanding of an evolving East Asia and indeed global mediascape under the sway of China.
Ying Zhu, Professor in the Department of Media Culture, College of Staten Island, the City University of New York; author of Two Billion Eyes: The Story of China Central Television and the forthcoming book, Film as Soft Power and Hard Currency: The Sino-Hollywood Courtship
Required reading for understanding the ambitions and appeal of China’s film industry and market, which have shot from near irrelevance to become East Asia’s cinema hub in less than 20 years. This ground-breaking and eye-opening anthology reveals that Hollywood’s China connection is only one small part of a much larger, more complex and more compelling story.
Chris Berry, Professor of Film Studies at Kings College London
Drawing on essential case studies from throughout Asia, Willing Collaborators offers a timely, informative guide to understanding China’s influence on media collaborations within the region. For readers seeking to understand the transformative power of Chinese capital in media and beyond, Willing Collaborators draws together a stunning array of leaders in the field to weigh in on this increasingly important topic.
Aynne Kokas, author of Hollywood Made in China
China’s media are developing a global presence and Willing Collaborators: Foreign Partners in Chinese Media provides welcome insights into the dynamics of the global-regional-local nexus. This collection of essays by leading scholars in the field is a valuable contribution to the study of a highly relevant and yet under-researched topic, for which the editors deserve strong commendation.
Daya Thussu, Professor of International Communication, University of Westminster
Michael Keane is Professor of Chinese Media and Cultural Studies at Curtin University. He is Program Leader of the Digital China Lab.http://ccat-lab.org/program/digital-china-lab/His key research interests are the digital transformation in China; East Asian cultural and media policy; and creative industries and cultural export strategies in China and East Asia. He is editor of the Handbook of China’s Cultural and Creative Industries (2016), and author of China’s Television Industry (2015), Creative Industries in China: Art, Design and Media (2013), and China’s New Creative Clusters: Governance, Human Capital and Regional Investment (2011).

Brian Yecies is a Senior Lecturer in Communication and Media Studies at the University of Wollongong, where he teaches and researches on film, digital media, creative industries, innovation ecosystems, and cultural policy. He is the author of The Changing Face of Korean Cinema, 1960-2015 (2016), and Korea’s Occupied Cinemas, 1893-1948 (2011) – both with Ae-Gyung Shim. He is also a chief investigator on the Australian Research Council Discovery Project “Willing Collaborators: Negotiating Change in East Asian Media Production”, and Council for Australian Arab Relations-DFAT project "Networking Women Entrepreneurs in Sydney and Dubai: Innovation Hubs, Sustainable Policies and Strategies for Success”.

Terry Flew is Professor of Media and Communications and a Chief Investigator with the Digital Media Research Centre at the Queensland University of Technology, Brisbane, Australia. He is the author of The Creative Industries, Culture and Policy (2012), Global Creative Industries (2013), New Media: An Introduction (Oxford, 2014) and co-author of Media Economics (2015).

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