Rather than engage in endless debates about whether technologies are making us better or making us worse, Nolen Gertz investigates what we think “better” and “worse” mean, and what role this thinking has played in the creation of our technological world. This investigation is carried out by using Nietzsche’s philosophy of nihilism in order to explore the ways in which our values mediate how we design technologies and how we use technologies. Examining our technological practices—practices ranging from Netflix and Chill to Fitbit and Move to Twitter and Rage—reveals how our nihilism and our technologies have become intertwined, creating a world of techno-hypnosis, data-driven activity, pleasure economics, herd networking, and orgies of clicking.
1. Nietzsche and Chill / 2. The Will to ¯\_(ツ)_/¯ / 3. The Hammer of the Gods / 4. Ecce Hulu / 5. Amor Fitbit / 6. The Uber Mensch / 7. Thus Spake Zuckerberg / 8. The Trolling of the Idols / 9. Google is Dead