There are many ways in which you can help us effectively market and sell your book.
For every book you publish, we will ask you to complete the Promoting Your Book form. The information you include here, particularly in relation to relevant conferences, journals, courses and possible reviewers, is invaluable to our Academic Engagement team. Your main editorial contact will direct you to this form once your manuscript has been accepted. Please complete and submit the form within one month of submitting your final manuscript.
You will receive the RLI Marketing & Academic Engagement Information pack before publication, which will give detailed information on all of the marketing support you will receive and opportunties available. Until then, please see below for a general summary.
Catalogues and eMarketing
Our US publisher Rowman & Littlefield produce over 1.5 million direct mail pieces a year that are distributed worldwide and we also distribute our own interdisciplinary catalogue twice a year, which you can find in the catalogues section. Your title will be included in any relevant catalogues on both sides of the Atlantic and mailed to academics, librarians, booksellers and selected press contacts.
We also run an active email marketing programme and your title will be announced in the RLI Broadsheet upon publication, with potential further promotion in the RLI Periodical if you submit a Colloquium article or there is a relevant event. Sign up now to spot your title!
We will conduct a review campaign for your book on publication, approaching key and relevant publications to offer them a review in exchange for a commissioned review. Please include details of any suitable publications, including any personal contacts you might have, in your Promoting Your Book form. We will use quotes from reviews on our website and in other marketing material, so please let us know of any review coverage you become aware of.
We attend a large number of academic conferences worldwide across a range of disciplines, often in collaboration with our US publisher, Rowman & Littlefield. Your book will be promoted at relevant conferences where appropriate. Please let us know whenever you are attending a conference or another event and if we are not attending ourselves, we can provide flyers for you to take with you and, where appropriate, send physical copies of the book for display.
We are very active on social media and promote our books as appropriate through those avenues. You can follow our blog, Colloquium, here and here, and we strongly encourage authors to contribute with guest posts. Please contact our Academic Engagement Executive (Digitial), Tim Hardy, [email protected] to enquire about writing for the blog.
You can also follow us on Twitter, Facebook, Instagram and YouTube. We encourage our authors to promote their titles through their own social media activity, so don’t forget to tell your editor when you’re posting any new content that we can promote on your behalf.
Author activity and speaking events
Please let us know if you are commissioned to write an article for a newspaper, magazine or journal, or if you are invited to give a talk or seminar. These are all excellent opportunities to promote your book. If you or your university/organization plan to hold a book launch, we can provide sales and marketing support. For more information, please contact our Head of Academic Engagement, Sean McDonagh, [email protected]