Rowman and Littlefield International


A Media Genealogy of Net Cultures

By Clemens Apprich and Aileen Derieg

5 Reviews

By looking back to the early days of network building within the Internet, Clemens Apprich looks at how those pioneer projects have shaped new forms of media and social practices, and critically engages with current discourses about the weal and woe of the Internet.

Hardback ISBN: 9781786603135 Release date: Oct 2017
£85.00 €119.00 $126.00
Ebook ISBN: 9781786603159 Release date: Oct 2017
£24.95 €34.95 $39.50
Paperback ISBN: 9781786603142 Release date: Nov 2017
£27.95 €39.95 $42.00

Series: Media Philosophy

Pages: 210


Many technologies and practices that define the Internet today date back to the 1990s – such as user-generated content, participatory platforms and social media. Indeed, many early ideas about the future of the Internet have been implemented, albeit without fulfilling the envisioned political utopias. By tracing back the technotopian vision, Clemens Apprich develops a media genealogical perspecive that helps us to better understand how digital networks have transformed over the last 30 years and therefore to think beyond the current state of our socio-technical reality.

This highly original book informs our understanding of new forms of media and social practices, such that have become part of our everyday culture. Apprich revisits a critical time when the Internet was not yet an everyday reality, but when its potential was already understood and fiercely debated. The historical context of net cultures provides the basis from which the author critically engages with current debates about the weal and woe of the Internet and challenges today’s predominant network model.

Foreword by Geert Lovink / Acknowledgments / 1.Introducing Technotopia / 2. Postmodern Complexity / 3. Net Cultures / 4. Space of Flows / 5. Digital Urbanism / 6. Network Dispositif / 7. Transindividuality / 8. Critical Infrastructures / Bibliography / Index

Clemens Apprich is a Research Associate at the Centre for Digital Cultures at Leuphana University of Lueneburg, Germany.

Aileen Derieg, translator

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5 Reviews

This remarkable book reformulates what network theory is and can be by uncovering the "forgotten futures" of early 1990s net cultures. It reveals the importance of social and political experimentation to the building of alternative network infrastructures and inspires us to action. A must-read for anyone who cares about the networked future.

Wendy Hui Kyong Chun, Professor and Chair of Modern Culture and Media, Brown University

This is that rare book that combines close attention to the materiality of digital media, with careful attention to reinterpreting theory and a sustained engagement with artistic and political practices. The book creatively reminds us that there is a genealogy of alternative models by which to envision networks and the internet, while developing an original and sophisticated critique of contemporary ubiquitous computing. Technotopia thus makes timely and important interventions into rethinking discourses of both smartness and infrastructure that will be informative to media theorists and practitioners alike. Apprich reminds us that the future is not technically ordained; there might yet exist other worlds and other networks, possibilities for critique that will also be “critical” in providing different forms of information infrastructures for more plural and just worlds.

Orit Halpern, Associate Professor of Sociology and Anthropology at Concordia University

Finally, a history of our present mined from the golden decade of network cultures: the 1990s. The indie music scene had the Pixies, Nirvana, Sonic Youth, and Radiohead. For radical technocultures, it was collaborative text filtering of Nettime, The Yes Men, DIY tactical media, barcamps, hackers, movemements, and an all-out critical assault on the Californian Ideology. Scouring the vanishing archives and forgotten concepts of this lost decade, Clemens Apprich returns to our miserable century the experimental horizon of a past whose autonomy is not so long lost.

Ned Rossiter, Professor of Communication at Western Sydney University

As "surveillance capitalism" is undermining our democracies, alternatives are urgently needed. Apprich provides an insightful account of early net-cultures and their radical experiments. This book helps us to look back in order to envision a different future.

Felix Stalder, Professor of Digital Culture and Network Theories, Zurich University of the Arts

Technotopia revisits the as-yet-unrealised potential of early experiments in net criticism. But it does far more than show the continuing relevance of initiatives such as Critical Art Ensemble and nettime. By shifting the analysis of internet culture from the static approach of media archaeology to the dynamism of media genealogy, Apprich makes an important critical intervention in his own right.

Gary Hall, Professor of Media and Performing Arts, Coventry University

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